Ready 4 Surgery.

Ready for surgery is the personal branding concept created for Diana Caniza, she is a plastic surgery consultant based in Los Angeles. The idea behind the logo was to create a concept that was directly connected with her services which is helping people to look like they want. If you see the creative process we start our sketching process based in the name Ready 4 Surgery, once we discover the symmetric shape between the R and S consonant, we start narrowing our creativity looking for the proper way to represent a woman shape using these to letters

Creative process.

Brief.

Ready for surgery is the personal branding concept created for Diana Caniza, she is a plastic surgery consultant based in Los Angeles. The idea behind the logo was to create a concept that was directly connected with her services which is helping people to look like they want. If you see the creative process we start our sketching process based in the name Ready 4 Surgery, once we discover the symmetric shape between the R and S consonant, we start narrowing our creativity looking for the proper way to represent a woman shape using these to letters

Brainstorming.

After JAVIER™ is fully briefed and armed with relevant information about your company, competitors and market, it is time to unleash the creativity. This does not mean generating random ideas. The work is based on main maps and keywords to generate the data. This will help JAVIER™ understand and analyze who the perfect client is for your product or service and identify what their preferences are.

Conceptualization.

Now it is time to translate the data into graphics. This is a long process in which the initial sketches are only visual references which are used to continue digging until JAVIER™ creates the perfect ideas and concepts which will captivate the market and get more people buying your products or hiring your services,

Production.

For most creatives this is the starting point, but for JAVIER™ working on the computer is the final phase. Usually JAVIER™ produces a ton of ideas and concepts, but since some of them were created as a test, it is not necessary to digitalize all of them. That is why JAVIER™ continually reviews the initial business brief provided through the Brand Identity Questionnaire to make sure the concept will lead to a successful project and return on investment.