John Karson & Sons – Insurance company logo design

John Karson & Sons is an insurance company based in Los Angeles. Most of the company’s clients are senior citizens but the company wanted a professional corporate logo that would appeal to everyone in all ages.

The corporate logo I have created is basically a typographic creation,  The main feature of the logo is the “&” character. This is a great factor as it holds the attention of the viewer longer and thus make the name more memorable. Rendered in gray and green aquamarine, the name of the company is given emphasis for more impact while a line is underlining the whole logo and completed the stable and solid effect. The logo speaks of trust and professional but customer-friendly service that is sure to attract viewers and customers of all ages.