Internet has become not only a source of entertainment, contents and scientific materials, but also a huge international market where anyone can conduct business without even seeing each other. Regardless of what people want to do, the very first thing they come across when using Internet is the search engine. This is where most users will begin their interaction with Internet. This all begins with an effective SEO strategy, which is the combination of target marketing and consulting.
SEO can be defined as a marketing discipline specializing on growing website visibility in non-paid (organic) search results. When implementing SEO, just remember that it involves both creative and technical elements to increase search engines’ awareness of your website, improve page ranking, and drive traffic. While you increase search engines’ awareness, you also increase brand awareness to your site.
Here are some of the benefits that SEO provides for business owners and their websites:
Increased Traffic: Having the top position in the search engine result will increase traffic. Stats show that 80% searchers on Google click on the organic results and not the paid per click listings. Also, 85% of searchers on major search engines, such as Google, never go beyond the first page of Search Engine Result.
ROI (Return On Investment): As a certified SEO Agency, we are able to track nearly every aspect of a business’s strategy. Such as, rankings, traffic and conversions. We analyze the demographics and other engagement metrics from the users who are interacting with your website. You have to think of SEO as more of long-term, but very necessary solution, when building an online branding platform.
Increased Site Usability: SEO helps with the experience your visitors and customers have while navigating your site. It is structured in a way that makes their visit seamless and easy, this adds additional value to your company’s brand and creates engagement. When you have useful information and a dialogue with your customer, you also will build trust, along with revenues.
Profits & Revenue: A person who is actively looking for a product or service online, is more likely to purchase, than a person who clicks on an ad banner. That is where keyword research plays a huge role in the development of an SEO campaign. If your customer is actively looking for something, when typing in specific keyword, and your website comes on the search results, and they will most likely purchase from you.
Cost Effectiveness: SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling, ad banners, and email blasts. The reason why SEO is cost effective and works well, is because these target users are actively looking for a product or service. This creates the perfect scenario to convert your visitors and make a sale; weather it’s an affiliate sale or your product or service, the opportunities are endless and the profits are limitless.
Brand Awareness: Being ranked and having your website at the first page of Google, is what gets your brand and website more exposure. Ranking for specific keywords not only helps to associate your brand to the keyword, but it also helps build trust with your customers. In marketing and branding this is what we call “recall”. Which involves a more extensive activation of the links in memory, we use recall to retrieve knowledge about the brand as input for decision-making.
Avoid beginner mistakes: Search engine optimization requires experience. A lot of website owners do not know how to get to the top quickly without making any mistakes. It is better to hire an SEO expert who already has a lot of knowledge and experience as this, and ensures that the website gets to the top faster.
Avoiding Penalties: Search engines penalize websites that do not follow guidelines or that employ black hat optimization techniques. Search engines also release regular updates to their algorithms to help searchers get more quality and relevant results. It can be hard and time-consuming to follow all these updates, and it is easy for a website to be penalized and demoted or de-indexed. Hiring an expert can ensure this does not happen.
From the perspective of a business, probably the strongest reason to implement SEO is because competitors are doing the same thing. SEO is an on-going process to harness the power of search engines to improve online presence. If you stop doing it, your competitors will leave you far behind.
Through hundreds of changes of search algorithm, effective SEO services stays relevant and it does not seem that SEO is going to stop anytime soon. Based on the way search engines are developing, SEO techniques will still be effective until the foreseeable future. There is strong evidence to prove its relevancy particularly from multimedia-based contents including video and audio searches, which are now still text-based.
These are just some of the reasons why hiring an SEO company is highly advisable. They play a very important role when it comes to optimizing the whole website, brand promotion, and maintenance– as simple as it may seem; these are very important factors for the growth and development of its branding platform in the Internet space.
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