Drop TV.

Drop TV is aweb show bringing you Music From All Sides of the electronic dance music world. The Drop TV was created by a group of talented producers from the entertainment industry, who wanted to bring the music & artists they loved to a larger audience of fellow music lovers. They take you inside the culture of electronic music by going inside some of the most exclusive festivals and venues from all across the country, while getting up close with todays most influential artists, and eager fans. From fashion, to technology, our digital show seeks to show you the other elements that make up an genre clouded with stereotypes and misconceptions.

Creative process.

Brief.

This logo was designed for a channel named DROP TV, This channel was created by a group of talented producers from the entertainment industry, who wanted to bring the music & artists they loved to a larger audience of fellow music lovers. They take you inside the culture of electronic music by going inside some of the most exclusive festivals and venues from all across the country, while getting up close with todays most influential artists, and eager fans. From fashion, to technology. Due the quality of this logo, JAVIER™ was featured in an European magazine among other experienced creatives, we are taking about world class designers who have had the talent to work with clients such as Emi, Virgin Music, Fernando Garibay (Lady Gaga director and compositor), Tiesto, Skrillex and so on.

Research.

Before start sketching JAVIER™ has conducted a research into the EDM industry, after exploring different brands and artist logos, it was concluded that visual elements created in the EDM industry are solid and thick, but at the same time these elements were built using soft curves combined with a bold typography.

Brainstorming.

This channel will manage a wide range of information such as artist, discography labels, concerts, fans, audio, instruments, lights and more, JAVIER’s initial idea was to create a concept which can represent all these element in a simple but meaningful way, then after some brainstorming and keywords the conclusion was that regardless how big is the EDM industry or how much it involves, the common ground is “people creating music for people”, certainly this principal could be applied to any music genre, but here is where JAVIER must find the specific elements to design an unique logo for the channel.

Conceptualization.

Here we have some random sketches JAVER has created to experiment possible shapes and forms to represent the word DROP, it is important to keep in mind the information collected in the brainstorming and the research to communicate attributes such as entertainment and electronic music.

After finding the perfect elements to identify The Drop TV, the next step is to generate the perfect graphic to achieve the professional and minimalistic look required by the client, here you can see different options representing the same idea, but at the end only one will be the winner. After some final retouches this was the concept selected by the client, the final result was a professional and simple logo with an unique typeface build using four perfect circles combined with four lines. This symbol basically has two different interpretations. The third circle could be visualized as a CD in representation of music, DJ, audio, etc, and at the same time this circle could be interpret as an eye in representation of TV, multimedia, video, fans, artist, etc

Production.

After some final retouches this is my proposal, it is really simple and unique, using four perfect circles and four lines I can represent the basic shape for each letter, the fifth circle will contain the initials TV.

To make the name perfectly clear to read, I have made some cuts to the circles, the final result is a logo with a 100% custom typeface, plus it was designed based on graphic elements used in the EDM industry. You may think why the “D” is a lower case,  then the “R” is a capital letter going down, well while creating a graphic concept it is not necessary to follow certain rulers or alignments as long as and there is a solid reason and here I have one, I need to maintain the alignment between the circles to achieve a balanced concept.

The work on the vocal “O” is really important and this will be the final touch to the logo. It is optional to the client to use the “O’ as  the channel symbol on videos photographs, etc. This symbol basically has two different interpretations:

The circle could be visualized as a CD in representation of music, DJ, audio, etc.

The circle with the curve on the top could be visualized as an eye in representation of  TV, multimedia, video, etc.