COLON | business cards designed for a colombian coffee shop

I have created this logo for a Colombian coffee chain, the concept was based in a coffee stain, which gives people a subconscious feeling of unity and inclusiveness. Most people want to feel warmed and nurtured by their coffee, so company logos with a round shape or at least one with rounded edges will attract them most. Logo artists can design the round iconic logo so your eye is drawn either to the graphic, or in the case of Starbucks, to the company name. The brown tone is calming and at the same time suggests freshness, which is one of the company core values.