The secret for a successful marketing strategy that works

Every business owner wants to attract more clients and increase their revenue. There’s a simple secret to achieve this and I’m going to tell you what it is. Often I get emails like this from entrepreneurs and business owners; “I’m an architect in Los Angeles and as you know this is a competitive market. My portfolio is great and I have worked with prestigious people in this town but for some reason I don’t have the expected…

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How to use Facebook for business marketing

When Facebook launched Timeline, it gave them an opportunity to make some changes to the profile page. Facebook members who opt to include Timeline to their profiles are given the chance to start a tale line starting from the day they were born to present. Given that Facebook not only caters to individuals, but business enterprises, Timeline has been made accessible to Fan Pages used by businesses. Here I will highlights some of the most interesting features…

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How to create a big brand logo

The process to create a professional logo is complex and subjective, the result depends of the graphic designer creativity and knowledge, it is important to understand that the main purpose of your logo is to create a connection between your brand and clients and not to satisfy a personal taste, if you understand this principle, it could be easier for you to judge your logo, or even you can analyze the strategy that you are…

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What you should know when hiring a graphic designer

There is not a standard rule to judge the designer’s work, this is subjective and usually “you” the client is who makes the final decision, you  love it or you hate it, but a successful design is a little more complex than that. Let’s say you hire a graphic designer to create a brand new logo for your company, then the designer drives the creative process without research in your industry or niche, you guys…

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My version of the IFC channel logo

Like any other person, every single day I get bombard for thousand of logos and advertisements from the moment I wake to the moment I sleep, actually the Average person living in America sees 16.000 advertisements, logos and labels in a day, said Dharma Singh M.D. in his book Brain Longevity. But as a graphic designer sometimes I think the logos I see could be better, and that is the case with the IFC logo.…

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The history of the Hollywood sign

The sign originally read “HOLLYWOODLAND”, and its purpose was to advertise a new housing development in the hills above the Hollywood district of Los Angeles. H.J. Whitley had already used a sign to advertise his development Whitley Heights, which was located between Highland Avenue and Vine Avenue. He suggested to his friend Harry Chandler, the owner of the Los Angeles Times, that the land syndicate in which he was involved make a similar sign to…

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Rolling Stones 50th Anniversary Logo By Shepard Fairey

This year marks the 50th anniversary one of greatest bands  The Rolling Stones, who formed in 1962. Though they haven’t performed together since 2007, everyone has been expecting something from the band to commemorate their golden anniversary. The band recently unveiled a 50th anniversary version of their iconic tongue logo that was designed by renowned graphic designer Shepard Fairey, most commonly known as the man behind OBEY‘s Andre the Giant logo, as well as the one who…

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Payment structure for a professional design project

Professional graphic designers are used to ask high deposit, say around 75% or even getting full payment before start working, asking this percentage in projects over $1,000 is just not fair to my clients, equally for my self, a graphic design project requires a huge effort to ensure an effective and successful concept, but deal with invoices and payments is not my style, I prefer to get concentrate in the creative work. Basically, I will not bother you asking for payments, if you have problems paying the invoice,…

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How to Design a professional website using 960 grid system

Developing a professional website takes require strategic insights, creative and technical execution that can bridge the gap between ideas and reality. It is always important to utilize tools that help the web designer to work through the development process. One of these tools is the 960 Grid System, This amazing system helps professional designers and developers to build websites and web applications that look professional and brilliant and function intuitively. The creative process consists of multiple…

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Frequently Asked Questions clients have before hiring us

  “We get emails almost every day with questions and we have to send back a basic reply in some cases. This page is a way for us to answer some questions you may have.” How much does it cost to work with you? When you hire us, you are not paying for a tangible product; except printed material, you are paying for a professional service, our rates are based in the time we work…

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Factors Influencing Your Website Success

Before start creating your website you will need to identify what you want your website to achieve. Do you want to sell products? Advertise your services? Or just be a point for potential customers to gather information? It would also benefit to know who your target audience will be. Once you have your goal(s) you can start to plan your website.   Do you need updates? Dependent on your websites purpose, you will need a…

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London 2012 Olympics logo copyright infringement claim

This video compares detailing multiple stark similarities between the London 2012 Olympic logo by  Wolff Olins ( released June 2007); and the pre-existing 2006 public artwork INFINITUDE II by artist Michael St.Mark. In addition, mathematical analyses centred around CAD functions reveal near identical basic design proportions in the works…. all taken together showing beyond reasonable doubt that Wolff Olins copied ( plagiarised ) directly from the artwork Infinitude II in their making of the 2012…

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Product photography for websites and print

Rates for photography projects are competitively quoted based on the specific needs of your project. Factors such as project size, product complexity, and optional features such as transparencies determine the overall cost of your project. For basic projects, we offer the following rate table as a guide. Rates for individual photos on white background* Single Product Photo $ 75 2 – 4 Product Photos $ 45 per photo 5 – 9 Product Photos $ 40 per…

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How to Pick a Great Domain name

Start your domain search here   Step 1. Know Your Niche Before anything it is important to be very familiar with the topic you are dealing with, that is your niche, everything you will display on your website has to be related to your niche. This is essential in selecting a domain name because the ideal expectation one has is to be among the top search options when an internet user hits the Search button.…

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