Four easy ways to refresh your website

If you’re a business owner or an independent professional, you have a website, and you know how important it is to keep it updated with the latest information about your products, services, events, and accomplishments. But although you may be updating the important information on your site, when was the last time you refreshed the site itself? A good website can do a lot for your business. More than ever, with social media and online resources…

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The Smart Way to Achieve Success

After some years in Los Angeles, we can see that our work in the creative field has been an exhilarating roller coaster ride! Sometimes going up like a rocket, and other times coming down with the parachute closed, but we understand this is part of the learning process. This acquired experience has helped us to stay in the battle. It is time to pay back and share the strategies that have helped us to get great…

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Don’t waste your time and money in marketing if you don’t analyze it

When beginning a marketing campaign it is important to have a goal in mind, but it is also just as important to analyze your results and identify if you are reaching your goal or not. The role of analytics in marketing works in two ways. It helps us track the success or failure of a marketing campaign, but more importantly it gives us data which we can then use to make decisions on how to…

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How the Rio 2016 Olympic logo was designed?

The logo for the 2016 Olympics in Rio de Janeiro, Brazil was revealed on new year’s eve 2011. created by Fred Gelli’s Rio  based agency who beat out almost 140 other competitors and was selected from eight finalists, the winning design immediately received criticism for its uncanny resemblance to the logo of the not-for-profit telluride foundation in Colorado, USA which is an image depicting figures with arms embraced. Gelli has acknowledged some similarities of the design to that of the foundation’s, but feels that broad…

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5 Stars Creative Process.

JAVIER's 5 stars creative process will warrant your project success Brief. More than focusing on your product or services, it is important to identify the benefits and message that will captivate the attention of prospects and consumers. Before starting to generate concepts, it is important to have a clear understanding of your product and services, your market, and your perfect target client. Keep in mind that what you prefer or what JAVIER™ suggests doesn’t matter… Continue reading

Secrets of the Superbrands. Why Apple, Facebook, Starbucks, Coca-cola, and other famous brands are successful

Alex Riley thinks he’s immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He’s convinced he’s not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands. So how did that pair of Adidas trainers get in his wardrobe? And how did that can of Heinz Baked Beans make it into his shopping trolley? And why does…

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Has your website been hacked or infected with malware?

Every day, cybercriminals compromise thousands of websites. Hacks are often invisible to users, yet remain harmful to anyone viewing the page, including the site owner. A hacker may have infected your site with harmful code which in turn can record keystrokes on visitors computers, stealing your traffic and in the worse of the cases stealing your credentials for online banking or financial transactions In this video, Google explains how and why hacks happen, and review…

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You just need an idea to get rich

I found this great little video of Internet Entrepreneurs who have become successful though their online businesses and websites, if we see computers have become a great tool to reach millions of people from your own home computer. Just take a look to this video and think big, I am not talking about creating the next big thing  or become millionaire like Mark Zuckerberg or Bill Gates, but watching this video could help you to have some inspiration…

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How you can avoid 10 of the most common web design mistakes

Your website is shoulder to shoulder with millions of others and thousands of them are selling the same services that you do. If you want to make a difference, you need to stand out in a good way. I have spent several hours this week cataloguing some of the most common web design mistakes that can hurt your business.  In this article you will find some tips to avoid them. Even if your website is…

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JAVIER™ was featured in one of the most recognized hispanic publications in the US.

Alegria Magazine is a bilingual Magazine where you will find the best of the Latin American culture in the United States, personally it is an honor to be recognized for my work to the latino community in the United States and more when we are talking about a magazine featuring exceptional latin people from celebrities to entrepreneurs such as Draco Rosa, Genesis Rodriguez, Alejandro Menchaca and Juan Carlos Arciniegas among others who are changing the way our culture has been perceived in this country. This…

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Get a Super website using WordPress

Why is everyone talking about WordPress? Why everyone is moving their websites to this platform? because this is the most amazing tool created to make the internet simpler and accessible. If you have a website usually you need to update basic information such as change the address, take out an ugly picture or add a new product to your e-commerce, then you should call your web designer and pay for every single modification or even worst you have been…

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Do more than cross your fingers to get clients

Start up businesses need clients, Mid-level businesses need more clients and more money. Established, successful businesses need fewer, better, higher-paying clients. But how does a business owner go about getting clients? How do you get your first client? How do you get more clients? How do you get better clients? If getting clients were easy, marketers would be out of business! some people think it’s magic. That you can just sit there and wish for clients and that…

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Why you should start marketing to the online Latino consumer

Can you afford to ignore 33.5 million U.S. Internet users? Probably not. It might be a bit more difficult to market to the Hispanic population but it’s certainly worthwhile. Hispanics have substantial purchasing power and they shop online. Over 50 million people in the U.S. are of Hispanic origin, comprising 16.3 percent of the population — according to the U.S. Census Bureau — and 33.5 million are active Internet users. While in some respects their demographics…

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What means trademark and why this is important for any company or small business

After selecting a professional logo for your business, you will want to secure that nobody else will use it or in the other hand you must be sure you will not infringe another logo trademark and get sued for trademark infringement, but before addressing how to secure those rights, we should define the term “trademark”.  A trademark is a distinctive name, symbol, sound, slogan or colors that distinguish goods and services. Trademarks, unlike patents, can be renewed…

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website

Ricky The Popular Be popular on internet by showing your products and services to the world with a nice website, integrated with social media blog, easy to use and update. PACKAGE INCLUDES: Smart website design to make your content accessible from desktops, tablets and mobile devices. You will have an user name and password to easily perform updates, upload pictures, videos and more. Social Media integration to allow visitors share your content in Facebook, Twitter. Linkedin and…

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Famous Brands Logo Evolutions

Everyone knows it’s important for a successful business to have a good logo—something clear and recognizable that is synonymous with whatever it is you do. However, companies don’t always start off with the perfect design. Sometimes it takes years or even decades to perfect a good logo to the point where, So today we’re taking a look at how some of the most famous logos in the world have evolved over the years. In some cases, the…

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Are you keeping up with your website maintenance and security?

Website maintenance and security is something that a lot of website owners don’t take serious enough, that is until they have the unfortunate event of something going wrong with their site. This past week I had a client come to me who unfortunately had just that very thing happen … her site was hacked. And the worst part about it is that she didn’t even know it had happened for a few days because she…

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A kiss you’ll never forget. Go Daddy Superbowl XLVII commercial

Go Daddy made a big splash with the announcement of hiring super model Bar Refaeli for a Go Daddy Super Bowl 2013 Ad. Today the company released sneak peek of the Go Daddy Super Bowl 2013 ad titled The Perfect Match,  The commercial begins with a small presentation by  Danica Patrick “There are two sides to Go Daddy, There’s the sexy side represented by Bar Refaeli, and the smart side that creates a killer website for your small business, represented by…

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The Top 10 Smartest People In The World Right Now

Judging how smart a person is can be a very subjective matter, does their IQ score make them the smartest? or is it more about accomplishments? the debate over the likely will never cease. Below are 10 people who are undeniably worthy of being called the smartest people alive.

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American Airlines new logo. Thumbs up or down?

This morning one of the biggest Airlines has woke up the world with a new logo, this is the first rebranding since 1968. The new look is meant to make the outside of American’s planes “reflect the progress we’ve made on the inside,” said CEO Tom Horton in a video announcement. The look is meant to be light, vibrant and modern, he said. Personally I think the creative team did an excellent job, if we remember…

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