How to attract more Hispanic customers with social media

If your company hasn’t adopted a strategy to reach out to L through social media, you’re missing out. Consider: Social media is affecting our lives in the way we interact with people, get the news, buy products and perceive brands. Building your company’s presence on social media is key to gaining a significant competitive advantage. Meanwhile, Hispanics embrace technology faster than any other demographic in the U.S. According to a Pew Hispanic Center Research study, 68…

Continue reading

Top Hispanic Marketers Discuss 2014’s Marketing Strategies, What to Expect in 2015

Expert marketing opinions suggest that not only are Hispanics fit to assume the lead role when it comes to brand approval, but Hispanic marketers understand the finer nuances of the general market and the bicultural and diverse Hispanic market. That market understands commonalities and differences, as well as the fact that Hispanics didn’t come to the U.S. to assimilate into the U.S. culture, they arrived with a goal to achieve success in America, but not at the expense…

Continue reading

Why should business focus on the 50K-100K household

Why should business focus on the 50K-100K household? Nielsen and the Association of Hispanic Advertising Agencies (AHAA) identified Upscale Latinos as the most influential segment since the Baby Boomers. Upscale Latinos are becoming a powerful population segment and have grown by more than two million since 2010. Some of the facts: 29% of the Hispanic segment, 15 million Hispanics in the U.S. The upscale power play: Upscale Hispanics will generate 37% of the Hispanic spending…

Continue reading

Why brands are speaking Spanish in general market ads?

It is not coincidence that big brands like ESPN, Dish, Corona, Honda and many more are running general market ads with a Cross cultural marketing strategy in English and Spanish. Marketers move by the high crossover appeals of such efforts and the multicultural background of the Millennials they want to reach. Some brands are developing the same ad in English and Spanish even with characters that Identify each market. Either way, The Key is to…

Continue reading

A quick and easy guide to reach your 2015 personal and professional Goals!

We’ll Start with this question which is the most important to answer, because from this everything is built!   What do you want in life? Health, love, wealth, family life, business, spirituality, sharing, continuous growth, travel, enjoy every moment, positive energy, help those around, and so define your own list describing your life desires.  Take your time to analyze and write!   Action Plan to achieve goals. 1) Have clear goals about what you want…

Continue reading

What future American people will look like in 2060

Addressing the question of how humans will be in the future is not exactly easy. But it seems like an obvious conclusion is that the mix between races will ever increasing. The Office of the US Census estimates that in 2060 non-Hispanic whites will no longer be the majority in the United States. In fact this April 2014 the Hispanic population has become a majority in the state of California. In this scenario the challenge…

Continue reading

How to Trademark a Logo Step by Step

Once you have selected a logo for your business, you will want to make sure that you secure the trademark rights to that logo. Before addressing how to secure those rights, we should define the terms “trademark” and “logo.” You may also want to brush up on your brand identity trademark knowledge. A trademark is a distinctive word, name, phrase, symbol, design, or other device used by a company or person to distinguish its products or services…

Continue reading

The Legendary Les Brown’s 6 Keys To Self Motivation

Over the years Les Brown’s audio tapes, books, radio shows and speeches have inspired millions around the world to improve the quality of all areas in their life. We came across the Keys To Self Motivation by Les Brown and have found these keys very helpful in improving and planning our self motivation. Read on, take note and enjoy!   Self Mastery One of the things we MUST alway be working on is achieving Self Mastery. You must work…

Continue reading

JAVIER™ was nominated for the 2014 Entrepreneur Awards in Los Angeles.

The past August 2014, JAVIER™ was nominated at the 2014 Entrepreneur Awards among other 35 LA’s most influential CEO’s, entertainment industry leaders and other recognized entrepreneurs making difference in Los Angeles at the De Luxe Banquet Hall in Burbank, CA. Judges included Harry Leon (Cresenta Valley Town Council-council member), Ginger Mandes (Vice President, AML Filed Officer, Retail Banking and Wealth Management HSBC), and George S. McQuade III (Director of Communications, Los Angeles Homeless Services Authority (LAHSA)).  …

Continue reading

If You Can Rise, You Can Shine: Tips for Small Business Success

By  Jody Barrett What do female entrepreneurs bring to the table? Quite a bit, as many writers have shown. We remember Mike Michalowicz writing about this very topic three years ago in Open Forum. He reasoned that women in business have a better sense of intuition, patience, and multi-tasking, and are better listeners and practitioners of social media. A year later, Stephanie Burns, CEO of Chic, agreed with the intuition assessment in her Forbes piece,…

Continue reading

How does your brand make people feel

This is probably something that you’ve never even considered. To many people a brand is a logo and the image of the business so what have feelings got to do with a brand? Well in short a brand is the personality of the business. So let me ask you this – how do you make people feel? When people interact with you, are you inspiring, fun, serious, direct, and abrupt perhaps or none of the above? These are…

Continue reading

Want business success? Then take a big risk!

Have you ever missed out on a great opportunity because you played it safe? Think about it. Look back over your life and think about the things you could have done. The opportunities you could have taken, the people you could have befriended, the experiences you could have savoured. But back then those things seemed scary and risky. Wanting to play it safe, you elected to stay in your comfort zone at the time. From where you…

Continue reading

Learn how to increase your sales with an effective website

What makes a website an effective selling tool?  Why do some websites perform well at generating leads while others don’t?  There are many answers to these questions, and this article focuses on how the content in your website makes a difference. Before diving into how content can makes a huge difference, here are some other questions to ask about your website… Can it be found in the search engines? When someone comes to it do they…

Continue reading

The Inevitables of Success by Donald Trump

As a person that want nothing more than to be happy and successful, sometimes we can get a little distracted and blinded on what we think success looks like as well as the process of success. I think for each individual, our definition may vary but the process along the way remains the same for most. I’m here to tell you I’ve fallen more times that I’ve stood but I haven’t given up. Discouraged? Yes.…

Continue reading

Image is Everything – The Importance of Personal and Professional Branding

The emergence of social media sites like Linkedin, Twitter, Facebook and others, has taken personal branding to new heights. Your personal brand serves as your digital resume’ providing a wealth of information about you, far more than could ever be presented on a couple sheets of paper. Your future resume will be online, filed under your name and found using Google. This is why building your personal brand should be a high priority for you; otherwise you may find…

Continue reading

Your brand is what other people say about you when you’re not in the room

It is a fact that your branding is the most important assets in your company, it is the only corporate asset that, managed properly, will never depreciate. Patents expire, software ages, buildings crumble, roofs leak, machines break, and trucks wear out. But a professional image will increase the value of your products and services. But unfortunately branding has long been misunderstood. Too many business owners believe branding is a matter that only concern to big companies, but…

Continue reading

Is your business attracting the growing Hispanic market in the United States?

If the U.S. Hispanic market were its own country, its buying power would make it one of the world’s top 20 economies? Recession or no recession, U.S. Latino households earning $50,000 or more annually, are growing at a faster rate than total households? The U.S. Hispanic market is projected to account for $1.5 trillion in purchasing power by 2015? These stats are from a recent Nielsen report on Hispanic households in America. And I sure hope they whet your…

Continue reading

JAVIER™ quest for success.

Your quest for success starts here, please answer the questionnaire bellow, for JAVIER™ is really important to understand specific details about your product or services to help you achieve great results, don't limit yourself and answer as much questions you can, feel free to draw ideas, attach samples, send links. Keep in mind you are about to create something big and every single detail matter. Project details. 1. How did you hear about JAVIER™? Make… Continue reading

Trademark Basics – How to Protect Your Brand

This article has been contributed by Law Kick. When you start a business, your brand is one of the most important things to consider.  Your company name, logo, slogan, and other aspects of your brand will often be the first form of contact with your potential customers.  So it pays to put in a lot of effort into developing a quality image for your company. Once you create that killer brand, the next thing on your mind…

Continue reading

JAVIER™ work was featured in an European publication among the most influentials creatives around the world.

This is the second time that Javier’s work has been featured in a magazine, the first appearance was a full page article in one of the best publications specializing in the latin culture in the US. Now our work is getting recognition across seas. Our name is in DJ Mag Italia, the Italian edition of the cult magazine dedicated to music and club culture worldwide. Every month they feature international clubbing, partying, advertising, technology and fashion in the…

Continue reading