U.S. Hispanic Market Scores sixteen Lions at Cannes Pageant

The U.S. Hispanic market gained sixteen awards on the Cannes Lions Worldwide Competition of Creativity, pushed by the eight Lions gained by Omnicom’s Alma for 3 very totally different manufacturers and 4 Lions awarded to We Believers’ “Edible Six Pack Rings” for Saltwater Brewery. New York-primarily based startup We Believers picked up gold Lions in PR and Innovation, silver in PR and bronze within the Promo & Activation class. “Edible Six-Pack Rings” is a solution…

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Netflix Original Series ‘Narcos’ to Air on Univision

Some of the shows you binge watched first on Netflix are coming to broadcast television. Netflix and Univision Communications Inc. announced a unique deal that will allow the nation’s largest Spanish-language broadcaster to air the first season of the Netflix original series “Narcos” ahead of its second-season premiere on the streaming service. In addition, Univision’s sister network UniMás will show “Club de Cuervos,” another Netflix original. The deal only encompasses linear television, not on-demand rights.…

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Disney’s first Latina princess, Elena of Avalor

Among Disney princesses, as in Hollywood in general, women of color are few and far between. Jasmine was the first Arab princess (1992), Pocahontas was the first Native American princess (1995), Mulan was the first Asian princess (1998), and Tiana was the first African-American princess (2009). This July, Disney will finally introduce its first Latina princess, Elena of Avalor. And while this milestone is long (looooong) overdue, it should still be celebrated. Seeing yourself represented…

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Pitbull & Becky G release the official Copa America Centenario song.

The Grammy-winning artist has collaborated with Becky G to record the song "Superstars," which they will perform at the Copa America final June 26. Pitbull will once again provide the soundtrack to a summer of soccer. The Grammy-winning recording artist has collaborated with rapper Becky G to produce "Superstars," the official song of the Copa Americe Centenario released Thursday. Pitbull, whose track "We Are One (Ole Ola)" was the official song of the 2014 World Cup… Continue reading

Increase your website conversion rates and sales with an effective SEO strategy.

Internet has become not only a source of entertainment, contents and scientific materials, but also a huge international market where anyone can conduct business without even seeing each other. Regardless of what people want to do, the very first thing they come across when using Internet is the search engine. This is where most users will begin their interaction with Internet. This all begins with an effective SEO strategy, which is the combination of target marketing… Continue reading

JAVIER™ has some business tips for you.

Every day JAVIER™ helps business and individuals like you with creative design and marketing solutions to motivate customers to purchase their products and services, here you will find some ideas to help you achieve better results in your business, hopefully you will find something useful here. Most important put them into practice and feel free to tweet what you like. Adapt to your customer's needs. They expect it. Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); A good business idea without marketing is failure. Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); An effective social… Continue reading

Why an effective logo cost more than a hamburger?

This is a question that cannot be easily answered, if you have been looking for the perfect designer for your logo and brand identity, you may have been dealing with a wide variety of quotes and styles, where you may find designers working for free looking for the opportunity to build a portfolio to experienced designers and studios charing thousands of dollars, Clients agree that JAVIER™ logo design and brand identity rates are amazing compared with other studios and…

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Is your business marketing strategy helping you to sell?

Whether you’re a small business owner or a big company, to be successful, you must have a marketing strategy and you must implement it consistently. However, it doesn’t have to cost a fortune and you don’t have to be a creative genius. The key is developing a marketing strategy that forms a solid foundation for your promotional efforts. Implementing promotional activities such as advertising, direct mail or even networking and one-to-one sales efforts without a…

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Increase your website traffic by giving people the info they are looking for.

Almost everyone builds a website to be used like a brochure, just to provide information about products and services, if you one of those, please STOP, because this is a HUGE mistake if you want to get targeted traffic to your website. Why? People aren’t looking for marketing brochures, they are looking for tips and ideas before buy products or hire services, it is a fact we spend hours in Google and Facebook looking for answers,…

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How content marketing helps you to build your business

Due social media a huge percentage of purchase decision is been affected by friends or people trusted online, content marketing represents a form of digital word-of-mouth marketing, where people like and share useful information, make comments and create trends, a strong content marketing strategy hits closer to the 90% trust level than any paid banner ad or any other traditional advertising media. Here you have some facts that will help you to understand why you…

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How to create an effective email marketing campaign.

According to figures from the Direct Marketing Association (DMA), email marketing has now overtaken direct mail in terms of volume.  This isn’t surprising when you consider how much cheaper, more measurable and better targeted email can be than direct mail. If you haven’t sent an email marketing campaign before, then following this 10-step process should help you carry out a campaign and ensure a successful return on your investment.   1. Plan your email campaign…

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Why 90% Of Startups Fail

Running a small business is an exciting venture that can lead to the financial freedom simple employees work their whole lives to attain. However, with the great rewards come great risks that can lead us small business owners to financial failures. I have witnessed friends and family members pursue their own entrepreneurial dreams only to see them shattered not a year into their short-lived careers, mostly due to a number of fatal but avoidable reasons. Let’s…

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How to create a succinct and effective Brand voice, tone, and style

Defining your brand’s voice isn’t a one step process. It is, however, a crucial element of branding. In a nutshell, brand voice is the pillar for all communications. It determines the personality of your brand—by way of the words, phrases, and tone used on on your website, social media, and products—and sets the tone for each and every connection with your audience. Sticking to brand guidelines gives customers (or potential customers) a concrete sense of…

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When shopping you’re buying an emotion not a product.

Most people like to think they live their lives and determine their reality based on their logic and reason. But in reality, most decisions are based on our emotions. We justify our purchases with logic but we buy on emotions. And the emotions that we buy on, are about either avoiding pain or gaining pleasure. Be careful what “buying decisions” your emotions prod you to make.   How this works? If we see this is not…

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People will ignore your talent if you don’t brand yourself. CR7 The best branding lesson.

ROC by Monster along with Cristiano Ronaldo gave us the best lesson on why Branding is everything, without it even if you are skilled your Business is NOTHING! Branding is about identifying and then communicating what makes you unique and relevant and differentiated for your target audience, so that you can reach your career and/or business goals. If you understand your strengths, skills, passions, and values, you can use this information to separate yourself from…

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Apple music vs Pandora the best music streaming service for hispanics

Nearly 15 years ago, Apple positioned itself on the digital-music vanguard with iTunes and the iPod, sending the music industry into a tizzy to quickly adapt. Now, with today’s launch of the company’s new streaming device, Apple Music — amid stiff competition from established streaming leaders Spotify, Pandora, Tidal and Rhapsody — it feels late to the game. While the service offers many great features, it’s true test lies in the months ahead, when music…

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Say hello to the new Facebook logo

FACEBOOK HAS A NEW logo. Well, it’s not so much a new logo but more of a gentle tweak to the original. You have to look closely to spot the differences. The new blue wordmark keeps the favicon (that’s the “f” icon you see most often) but features a rounder, slimmer custom typeface that’s easier to read on small screens. It is, unfortunately, a bit plain.   Turns out, that was the idea. The point of the…

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What happens when you remove your logo from your branding?

First of all, your branding is more than just your logo. Branding is the perception that people have about your business, for that reason you can recognize some companies even without seeing their name or logo. So taking your company logo and adding it to a random picture or marketing piece is not enough to communicate your company`s message. You brand identity is a detailed combination of images, typefaces and colors that need to communicate…

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Why companies are overcoming the cultural & linguistic barriers to sale their products and services to the latino consumer

It is a fact that the Latino community has tremendous buying power in the United States, Previously, advertising agency used stereotypical depictions of Hispanics in their advertisements, but it is important to understand that transcending stereotypes is more effective to reach the Hispanic Community effectively and we are experts in this field. We’ve decided to share some of the facts why companies are turning to the Hispanic Advertising agencies to market the product and services. Hispanics represent…

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Radio interview. Ask those branding guys radio show.

James Glover, that branding guy, and Dave Hayduk, that other branding guy, put brands on the couch to make your cash register ring. From the biggest brands across the country to local brands in Santa Fe, we share branding and marketing tips that you can apply to your business every single day. Tune in every Monday at 11am (MDT) on KVSF 101.5 FM, the voice of Santa Fe, or listen to our live stream on…

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