callPlease.

callPlease is a communication hub making it easy for a boss and an assistant to share, track and manage calls more efficiently across all devices. Also, great for a single user. CallPlease is a cloud-based service that keeps everyone in sync about a call from start to finish talking over where most communication vehicles end View the application in the Apple Store

Creative process. 

Brief.

callPlease is a communication hub making it easy for a boss and an assistant to share, track and manage calls more efficiently across all devices. Also, great for a single user. CallPlease is a cloud-based service that keeps everyone in sync about a call from start to finish talking over where most communication vehicles end View the application in the Apple Store

Research.

When JAVIER™  was hired for this project, one of the most important tasks was to create a unique concept to be used as an iPhone app icon, it should be clean, simple with a professional feeling and easy to understand. As we know there are thousands of iPhone apps and one of the first step is to analyze some ideas created by another creatives.

Brainstorming.

This mind-map was created to organize the information provided by the clients through our Brand Identity Questionnaire , since the clients had  different points of view, we combined their ideas by extracting some keywords from each questionnaire and then compared them to find common elements that helped us to create the right concept.

Conceptualization.

The brand name is really simple and meaningful, so what if we create a visual concept focused on the name callPlease. We made a research looking for logos that represent their brands names literary: apple, shell, puma, red cross, target, etc, but if we see these logos are representing  elements such an apple, a shell, a puma, a red cross, a target, a Bell, etc. Is CallPlease an element that can be represented?  certainly not, CallPleae could be interpreted as an action, it is when you say to your friend – Call me please – but our goal is to create a visual element that can be interpreted without words. Then the question is: How can you say to friend – call me please – without using words? Is there any visual element or symbol that could help me to represent Call Please?

Here we have some sketches that helped us to achieve the concept. the key was to transmit the idea in a simple way, designing a detailed draw could result in a standard icon, but not a solid concept for a brand. The idea behind this random sketching was to experiment different ways to represent the -call please – action.

Execution.

Here we have some vectorized ideas, not color yet, Here we testing some hand shapes combined with the company name, we suggested to the client to start the name with lower case, we understand for grammatical rulers the client is used to write CallPlease, but using a lower case C, will give a better appearance to the logotype.

Another happy client.

I hired JAVIER™ to do the branding for the new mobile APP named CallPlease. It’s a unique product that did not lend itself to obvious branding. Javier created graphics that fit exactly what we had hoped for, professional yet fun and out of the box. I can only give him my highest recommendation, as he fully met our expectations, and is an absolute pleasure to work with!

– Gregg Fienberg – Call Please CEO. Check out this app in the Apple Store